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New Trends in Male Grooming

Hair removal has come a long way since the Ancient Egyptians used tweezers made from seashells to remove hair from their bodies.

Based on current industry reports, male waxing is an emerging trend for a variety of reasons, men are now waxing more areas of their body than ever. The main reason behind this trend is that they want to look and feel good and be appealing to a partner.  However, there are other motives as to why men an opting for a sleek, smooth waxed body.   These services are now not only available in the traditional beauty salon, but other areas of the hair and beauty industry are now offering male waxing.

Owners of La Vargas Beauty & Spa in Sydney, Samantha and Ingrid Vargas have noticed an increase in male waxing.  They said, “Our growing male client base consists of men age between 20 – 45 years who wax their legs because they play sport such as soccer, their backs, chest and arms because they regularly visit the gym and eyebrows to maintain a well-groomed appearance.”  The Vargas sisters said that their male clients tell them that they feel more confident when they are hair free and they prefer waxing because it’s quick and convenient.  They believe that it helps maintain hygiene, reduces acne breakouts and ingrown hairs which can result from shaving.

While beauty salons have been offering male waxing treatments for many years, the return of the old fashion barber shop with a contemporary twist, now has barbers introducing waxing to their clients.  Barbers are now offering their clients waxing for ears, nose and the monobrow while they relax in the barber’s chair.

Bruce Hathcock, Owner Legends Sydney Barbershop

A barbershop which has decided to embrace this industry revolution is Legends Sydney Barbershop, located in Sydney’s inner west suburb of Hurlstone Park and is owned and operated by husband and wife team Bruce & Liza Hathcock.  Bruce, who is also the principal barber, is an industry legend himself who was born and raised in Los Angeles and has been cutting hair for more than 20 years.  As well as operating Legends Sydney, he also teaches his trade to the next generation of barbers at Ultimo TAFE, ensuring that his craftsmanship and knowledge are passed on.  With a vision to create the ultimate barbering experience Bruce and Liza decided it was time to introduce waxing services that could be performed by the barber while the client is in the chair. They are both very excited about this additional service and believe that the new Jax Wax Australia Daintree Blackbean Hot Wax is the perfect fit for their barbershop and clientele.  The smoky grey colour of the wax and woody aroma of cedarwood and sandalwood fragrance blends perfectly with the masculinity of their traditional neighbourhood barbershop.

Barbers these days not only cut, groom, style and shave but now wax men’s unwanted hair and understand the importance of protecting and maintaining good skin health.  Newly released, Jax Wax Australia’s Daintree Blackbean After Wax Lotion contains organic Hemp oil, which is a powerful anti-inflammatory that moisturises and balances oily skin, and organic Argan oil which contains beneficial nutrients and Vitamin E. With a light cedarwood and sandalwood fragrance this lotion is non-greasy and easily absorbed into the skin and can be used as a daily moisturiser to help prevent breakouts and reduce ingrown hairs.

The Jax Wax Australia Daintree Blackbean range is definitely not just for men, I love the aroma of this wax and always demonstrate the hot and strip wax in my waxing workshops.  I find that the therapists are surprised to see that even the toughest hair will be removed so efficiently leaving very minimal redness.  Suitable for a full range of waxing treatments from facial waxing, eyebrow sculpting, female and male intimate waxing, backs, chest, arms or legs this is a wax I recommend for everyone to try.

Jax Wax Australia’s Daintree Blackbean Wax range

Samantha and Ingrid Vargas – La Vargas Beauty, Smithfield, Sydney
Bruce and Liza Hathcock – Legends Barbershop, Hurlstone Park, Sydney.

Written by:
Michele Hetherington 
Jax Wax Australia National Trainer

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